he Sustart project experiments with an innovative method of dissemi- nation dedicated to supporting culture through the use of new media.
    Faced with a growing demand for entertainment content, there is an inattention in respect of cultural heritage, whose availability is often inadequate to the demands of contemporary society.
    Therefore, it's essential a renovation of communications, making full use of the means of technology and involving the public, especially young, with the offer of new tools for sharing and interaction with the world of culture.
    The idea is to develop the creation of thematic multimedia, dedicated to subjects of historical and opere

artistic value, to invent original forms of expression with also a promotional relapse.
    We often see cases of unknown artists who become famous thanks to an image, a song, a video on the net: Sustart wants to support these phenomena, because with creative communication even the hidden genius has the opportunity to emerge.
    So, opening to new forms of entertainment, we offer great resources to the culture, discovering new talents and bringing up the art to make it a reason of meeting and even fun.
    Everyone has the opportunity to contribute to the success of this initiative, participating, expressing own creativity and sharing it with friends.
    Art sustains who sustains art!

ustinere Artes is a non-profit cultural initiative developed on the basis of many years of experience in image pro- cessing and multimedia for Cultural Heritage.
    With intentions that range from the technical-scientific sector to the artistic field, it is currently dedicated to the development of web tools for the dissemination of culture, especially Italian, in the world.

Targets

• Support artistic and cultural expression, in particular through new technologies.
• Promote multimedia dissemination, especially on the theme of Cultural Heritage.
• Create cultural events for the promotion of the territory.
• Stimulate synergies between culture and business.
• Offer spaces of international visibility to companies that support cultural initiatives.

Representatives

    Author: Dario D. Ponzio